Hello fellow entreprenuers, I hope you will be able to find some useful tips and advice in this blog to help you take your business to the top! It takes real dedication to set up and run your own business and learning from the mistakes of others can really help to carry you forward with your plans. Finance is often a bit of a bugbear and if not considered carefully or managed well, can end your dream and turn into a bit of a nightmare. The one main piece of advice I can give you, plan, plan and plan again.
Have you got a plan in place for your business in the event of a crisis? We all hope it will never happen but, chances are, something can and will go wrong when you least expect it, so you do need to have a plan ready to implement. It does not matter what business you are in, you can prepare a crisis management plan to help avert complete disaster. With the speed at which news travels these days thanks to social media, it does not take long for bad reviews, bad news or even dodgy rumours to get around and this can be seriously detrimental to your business. It is up to you to provide accurate information regarding the crisis and you should do this on a regular basis. Make use of all the tools available to you, social media is perfect for this purpose. It also means that you can engage with clients or customers which makes for good customer service. Find out more in the following piece.
One of the benefits of social media is undoubtedly its immediacy and its timeliness. It gives the user a way to be present with their audience in almost any situation, sharing continuous information from wherever they are and enjoying ongoing discussions that can’t always be limited to a contained period.
It is this very reason that social media is one of the most widely-used ways that brands and organisations connect with their audiences, particularly in times of crisis. When hit by complications; difficulties, and perhaps even blind panic, brands need a way to cut through the fog of spectacle and reach out to their customers; taking decisive responsibility for the matter at hand and issuing a clear plan of action.
So how can brands go about doing this? Here is a five step guide to using social media in crisis management.
1. Timing is everything
Social media is all about timing.
Brands should waste no time diving into the conversation the moment a crisis strikes, and silence should NOT be an option. The sooner you can prove to customers that you are present and dedicated to addressing an issue, you will earn your customers’ trust.
If possible, making customers aware of a service disruption or impending blunder before it has even happened is highly advised. Not only will this show transparency and garner more respect for your brand; it will also give you a chance to offer instructions to customers and allow them to make appropriate preparations for the storm.
During any crisis, the frequency of updates is key. Social media consultancy firm Frishling advises issuing a new update every ten minutes in the immediate aftermath, even if there is nothing new to report. You may be able to leave more time between updates in the days and weeks that follow of course, and this is natural.
However, it is important to keep the pressure turned up until your brand and your customers are out of the danger zone. This is when all customer questions have been answered; the situation has been or is being addressed, and when there is no longer anyone at risk.
2. Own the conversation
In times of negativity, social media will often be the first place customers head to – not just for information, but to give their own insight and perhaps even bash your brand in the process.
Don’t let the conversation get out of control – decide on an appropriate hashtag for the events to follow and use this as a symbol across all your platforms for all trustworthy, reliable and honest information surrounding the crisis. Doing this from the very beginning will not only inhibit people from devising their own illegitimate hashtags (that can mislead customers and lead to some bad press); it will also make sure your brand is the leading, go-to source of information for everything to do with the crisis.
Read more at http://www.business2community.com/crisis-management/5-step-guide-using-social-media-crisis-management-0927369#vaCe3MVCaXZqQKHW.99
Your website could be pretty but it’s most likely ineffective. Many businesspeople naturally understand that the only function of their site is to bring in new clients, customers, or accounts. Regrettably, they all appear to be listening to the wrong people when it pertains to developing a internet site that really does that. It’s simply a little disheartening to see many great companies losing out on the business-building power of the internet and occasionally even losing market share to their smaller, more active and internet smart competitors.
So, if you do think that the major purpose of your web site is to bring in new consumers, customers, or accounts, keep reading and I’ll inform you in plain, easy-to-understand English precisely the best ways to do it. OK, first off, you’re probably hearing a designer or advertising agency about your website. In fact, they have actually probably persuaded you to let them oversee the whole design and building of the whole thing. That’s what I meant by paying attention to the wrong individuals.
Branding and image structure are important-especially for big corporate like a bank, insurance business, or stock brokerage. They deal with individuals’ hard-earned cash, so they’ve got to build and maintain an image that communicates trust and reliability. However, an image, even a terrific one, without a engaging message is like an vacant shell. Whereas it is important for a potential client to trust you it is even more to provide them a convincing reason to work with you. Which is among the things your internet site have to do for you.
In fact, your website truly only needs to do two things and 2 things only …
One is to produce a steady flow of people to the website. I’m talking about an outright flood, not the little drip of traffic you’re probably getting now.
And the other is to present a message that in kind and element forces them to stop and recognize that they absolutely need what you’re providing and they’re not getting it from other business with whom they could be trading.
It’s only when your internet site does both of the above that it can lastly become the effective business weapon it ought to be. Of course, your financial investment in branding and image creation can be included into this, however as a partner to the message, not superior to it.
There are just 4 reasons people go to your website:.
Due to the fact that you told them to go there. Either you or one of your representatives told them, or your other marketing told them. These people are certainly qualified. They’re going since they want something you offer.
Since another person told them to go there: This could be a pal of theirs, or a promotional partner of yours. They might be qualified if they’re going there because somebody properly told them of your service and offer.
Due to the fact that they mistyped an address in their browser: These people arrived by accident and as they have not been drawn in by laser targeted list building they are most often NOT certified.
Since your site turned up in a search engine: These people were most likely trying to find something you offer and the very best Online search engine showed your link. They’re clearly qualified due to the fact that they were looking for something that your laser targeted list building marketing offers.
Clearly the very first group is good quality list building traffic, but reasonably speaking there just aren’t that many brand-new potential customers there.
The second group has tons of list building capacity, but they’re still not really qualified, are they?
But, if a third party gave them a real and precise need to visit your website, these individuals could be some of the most useful list building traffic you’ll ever get.
This is why SOCIAL NETWORK can be such a powerful list building force for you.
Social network marketing is a effective means of marketing your firm. Unfortunately, lots of people who assert to be social media sites marketing experts think they understand a lot more about it than they really do.
Obviously the third group above, are not individuals you desire, so let’s simply forget about them today.
This brings us to the 4th group-the individuals who utilized Google Search Engine or among the other significant engines.
These are the people who can make all the distinction between a B2B List building laser targeted website that creates more company for you than if you cloned an army of your best sales representative, and one that sees less traffic than a ghost town.
They don’t care about branding, they just care about relevance. And just then it’s importance that fits into their particular algorithm or formula.
That’s exactly what search engine marketing is all about-creating your list building site in a way so that when anyone makes a search for one of your particular keywords, the search engine will take notice of your site and display it in the search results.
So exactly what makes Google, Yahoo, and the other online search engine see your internet site initially?
But not simply any content. It’s got to be high quality written content.
The online search engine aren’t smart enough to evaluate images or videos, they can just check out words.
The entire function of your internet site is usually to bring in brand-new customers, clients, and accounts.
Big ad agencies are a lot more matched for creating branding and image advertising than creating specific consumers, clients, and accounts.
There are only two ways a site can do this: generate a big flood of laser targeted lead generation certified traffic; and provide a engaging message to transform that traffic into consumers, customers, and accounts.
The most reliable sources of traffic are: recommendation traffic ( particularly social media); and online search engine traffic.
Search engines search for and rank internet sites based upon written content, not images, video, or other media.
People make buying choices based on an attractive and convincing offer more than simply branding or image alone.
It does not matter what sort of business you own, the following advice will help your business prosper.
You may be an online business, a conventional company, or you may be a larger firm employing more than 100 people. It does not matter what sort or size your business is, you need to know how to be financially savvy to keep your business running even during tough economic times. Good money management is essential so keeping accurate records, spending only on essentials and claiming back all the rebates that are due are all part and parcel.
Some of things you must not do include impulse purchases. We have all found ourselves in a position where we have bought something either because the salesperson was very persuasive or just because. However, in business this is not good and spending should be sensible and appropriate.
While you might think that you can’t have it, never do without professional services. These can be a saviour during an emergency situation. It is important to investigate all angles when looking at professional services, list the pros and cons and be honest about whether you or your staff could do the work themselves. By using experts in their fields, you are still investing in your own business and it is better to spend a little in the beginning on good advice rather than spending good money on a plan that has not been properly thought out and ends up being abandoned.
When sales are down, it is particularly important that you do not buy luxuries for the business. During more flush times, you will be able to consider upgrading equipment or buying new things that will benefit your company.
Your company’s books should be accurate and whoever does them needs to keep proper records. As such, it makes good business sense to hire either a specialist bookkeeping service or an accountant to ensure that the books are accurate so that you are not under or over paying taxes. Keep records and receipts for goods and equipment purchased for the business as the costs can be offset against tax and if you are VAT registered, you will be able to reclaim the VAT paid on these items.
You will find that most of your clients have the money to pay a minimum of some of what they owe you quickly. To keep them current, and the variety of receivables in your files to a minimum, you should call them on the phone and ask for the reasons why they’re falling behind. If you develop such a routine as part of your regular operations, you’ll find that your invoices will be paid regularly giving you the cash flow to pay your own business debts. It is important to retain a well-mannered attitude, don’t appear hesitant, or too much of a “nice guy” when it comes to getting money in.
It is a good idea to join your industry’s local and national trade associations because many of these organisations have a lot of pertinent information that you can make use of in order to boost your company.
Another aspect which is frequently ignored: If at all possible, have your partner work in the business with you for at least 4 or 5 weeks per year. The important thing here is, that if for any reason you are unable to work, your partner will have some familiarity with various aspects of your business so that it can keep running without you.
The essential aspect of running a small company is to understand the direction in which you’re heading; to understand on an everyday basis your progress during that very direction; to be familiar with what your rivals are doing and to exercise good money management at all times. All this will prepare you to spot any possible difficulties if and when they begin to show themselves.
In order to endure with a small business, no matter the financial environment, it is important to surround yourself with wise people, and practice noise business management at all times.
Secure video streaming can be used to benefit businesses in many ways. Video streaming is the new way of the internet, with many services arising to help fill this new need. Taking advantage of these secure video streaming services to benefit your business could be an excellent move. Try secure video streaming today using these ideas.
Video streaming services like Youtube can help you a lot with your business. To upload to Youtube, first you’ll need an account. This is easy to do; simply sign on to the front page of Youtube and make an account. If you have an existing Google account, you can simply link it to Youtube and start your own channel. If not, you’ll need to create a Google account using some basic information, which is very easy.
Once your account is created, you’re ready to upload your videos to the secure streaming service. In the top right of the Youtube website, there should be an upload button. Simply click on this button and you’ll be taken to a page where you can easily drag and drop your videos to be uploaded. Youtube will then accept your video and give you a progress bar with how much of the video has been uploaded.
While the video is uploading, you have the ability to fill out some information about the video, such as the title, description, search tags, and release time. For the title, make sure to be descriptive and brief. In search engines, the first few words are the most important, so start with the most important phrase and keep it brief!
The description of your video should tell viewers about what they’re seeing, and provide links to any relevant content they may want to check out afterward. It should also be keyword rich, as this field is used by search engines and Youtube’s search itself to get people to your video.
The search tags should be a distillation of the keywords you used in your title and body. Make sure to use every relevant keyword in the search tags (separate different tags with commas!), but don’t overdo it. If you have too many tags, you’ll have a weak search response to any individual tag, so keep it focused and accurate.
On the right side you also have the opportunity to schedule the release of the video. If you don’t want the video to be available until it coincides with an event or release, set the time and date for release, and Youtube will hold on to the video until then.
You can also link Youtube to social networks like Twitter, Facebook, and Google+, which can be a great way to let people know how to find your secure streaming video. For best results, your business should have accounts in all of these places, and your Youtube video should pop up an alert on all of them.
If you do a lot of videos, you may get the option to monetize them through Youtube, which means displaying ads before your video to generate revenue. This can be done through the monetization tab of the upload screen; simply choose “monetize in all countries” and Youtube will do the rest. This can be an easy way to earn a little extra money on the side.
When your video is uploaded, Youtube offers many ways to edit and improve your video. Check out the edit button from the video page under the video to see what you can do. There are tools for enhancing the brightness and contrast, trimming out unwanted parts of the video, clearing up shaky camera movements, and improving the audio quality. Try it all to see if anything might help your video pop.
From this screen you can also add annotations, which are very important for a variety of purposes. Annotations can provide links through an exceptionally long video so that viewers can see only the information they are looking for. Try putting a consistent annotation at the top of the video with links to every section.
Annotations can also be used at certain points in the video to provide external links or links to other videos. for example, if your video mentions a guide to using a product that you’ve uploaded everywhere, put an annotation in recommending that viewers click to learn more. This can be a great way to keep viewer interest and have them spend longer viewing your content.
After your videos are uploaded, you can check out the analytics page on Youtube to see what kind of response your videos are getting. This provides a wealth of useful information; you can see graphs displaying your demographics showing what country people are from, their gender, and their age. You can also see how engaged viewers are by what percentage of the videos they watch, and how many views you’re getting per video.
This page also shows you information about the status of your channel in the form of monthly views, subscribers, likes on your videos, and videos favorited. This can be used to track your success in the video sphere.
After that, you’re done! Your video will be securely hosted on the Youtube website, ready to be streamed. This service can be a great way to share your sales pitches, advertisements, investor meetings, or whatever other video content needs to be shared. Secure video streaming is the way of the future, don’t be left behind!
One location that can have a enormous favourable result on a business is through the efficient use of lead generation. However exactly what precisely does lead generation mean and how could it improve your sales drastically?
First think of sitting down at your desk and finding a dozen certain leads in your e-mail inbox or voicemail. This would be a though to begin to any day of the week and this is basically the outcome of a quality list building service. In the digital age that we are now in, lead generation has actually never ever been so fast and effective.
There are numerous methods to produce leads. You can market your business and promote all day long. You can project and pitch and offer and cold call and blog and a million other methods. You can do this all internal, however does not that simply appear like a huge strain? Why not get a professional lead generation service to do the legwork for you and supply real, prospective leads with the web – the world’s biggest info resource?
How does it all work though? Is it complicated to assist in? The response is NO! There are lots of well established business out there whose speciality it is to generate leads for businesses like yours. The entire set up is remarkably simple. The lead generation business promotes your product or service or site or whatever it is you offer, through their vast array of leading contacts.
Customers are found with filling out online kinds, completing surveys or registering for these services and afterwards these are filtered down additionally into the greatest leads possible. Their information is passed on to you, with all the effort already completed. Okay, considering that the generation of leads is one of the most tough parts of any company surviving and prospering.
You might be asking whether list building would work for your company. Yes! Almost all markets can gain from a service such as this. There really isn’t any location that would not be better off without having leads coming in.
So, why should you use a lead generation service over other option? Well, quite simply, you will certainly accomplish some seriously high conversion rates on the leads, rather than everyday frustrations. This can only be good for you and your company. There are a lot of other bonuses to utilizing this strategy too.
Using services such as these, you remain in control. As an example, you are the one that determines the rate per lead. You are the person in charge of selecting which product and services to create leads for. You can also deciding based upon other factors, such as whereabouts geographically you would like the lead generation company to narrow their search. If the service offers you with a lot of result in handle, then you may likewise want to have some control on the optimum amount on a month-to-month basis.
Still uncertain whether lead generation is for you?
It’s a good idea to invest time into examining your circumstance in advance and get some quotes from services providing leads. If yours is a new business that could do with an initial jumpstart, then it is an perfect chance to pursue. Also, if your leads have the tendency to dry up during specific times of year, then possibly a expert generation service might ‘plug’ those spaces and bring you strong prospects.
Ask yourself, “If I’m spending xyz on other advertising endeavors, then why not provide list building a go?” There are much more costly methods to promote than this, so it ought to certainly be a factor to consider. You need not be tied down with a company indefinitely and many will certainly be open to go over the possibility of offers and deals to suit your business.
When you have the leads on your desk, it is then down to you to transform them into sales, but that shouldn’t be too hard, due to the fact that those leads have actually been pre-selected and passed specific requirements. It will definitely be simpler to make sales than if you were simply cherry choosing big groups without much investment in consumer research.
Letting a lead generation business work for you will certainly make your life easier and your business available to more success. By having genuine leads delivered swiftly and consistently, you have actually reduced your workload as well as generated a goldmine of possible prospects. Improving your sales is what need to drive you to calling a lead generation business and seeing just exactly what they can do for you
Recent figures released by the Office for National Statistics have revealed that the number of people who work from home in the UK has risen by almost thirty percent over the past decade. In fact, the current total of home workers is at the highest level since
this type of statistic was first recorded back in 1988. With over four million of us currently forgoing the daily commute, is the traditional place of work really under threat? More importantly, how do people who work from home maintain a healthy work life balance? Utilising a garden office as a base of operations may well be the answer.
Maintaining a Work Life Balance
The official total for the number of home workers in the UK includes those who physically work in the home, in addition to those who just use their home as a base of operations but travel to meet clients elsewhere. For the people who choose to work from home on a permanent basis, maintaining a healthy, well-proportioned work life balance can be a tricky procedure to master. After all, the home is a place of rest, a safe haven from the stresses and pressures of work life. When that haven also doubles as a place of work, the divide between professional and home life is broken and merges into one.
Once you reach the stage where it becomes almost impossible to distinguish between work and home life, it can be difficult to regain balance. If your place of work is also your home, where can you go when you need to escape from professional pressures? Often, home workers find they want to escape from the confines of their own home as they have spent all day working from there. It can sometimes feel like the walls are closing in. Maybe you have the opposite problem of not being able to motivate yourself in the morning when the work day is about to get underway. It can sometimes be exceedingly tricky to avoid the many temptations of being a home worker; chatting on the telephone, watching television and browsing social media websites such as Facebook and Twitter being just a few.
A Few Tips for Home workers
Whether you are still in the initial stages of planning to work from home or are a seasoned home worker already, there are a number of steps you can take to ensure that the important barrier between work and play remains steadfastly strong and resolute. By creating a simple set of rules for yourself, home working becomes a much more streamlined process.
As a home worker, you are your own boss. Unlike working in an office, a factory or a shop, there is no manager to keep you motivated and there no official working hours. It is important to set yourself a working timetable right from the outset. By starting and finishing work at set times each day, you are creating a divide between work time and leisure time which is vital in maintaining that fine balance. Similarly, making a distinct distinction between actual work and household chores is also important. Obviously, when working from home you are much more likely to notice when the carpet needs vaccuming, the shelves need dusting or that there is a mountain of washing to do. After all, you are in the middle of it every day. However, these things should not intrude on your working day. Keep your list of household chores separate from your work to-do list.
The Benefits of a Garden Office
Of course, being a home worker does not necessarily mean you have to work in the home itself. In fact, the best way of maintaining a healthy work life balance and keeping your professional and personal lives separate is to not physically work in your home at all. Many home workers are now discovering the many benefits of a garden office.
Rising in popularity in line with the increase in the number of people working from home, garden offices provide that distinction between work and home life. They allow for you to have a defined place of work that is completely separate from your house but which only takes a couple of minutes to reach.
The benefits of having a garden office in which to work are many. As already mentioned, it is your defined place of work. It is quite surprising how much more professional it can feel to be working in an actual office rather than just from a dining room table or a comfy couch. This feeling of professionalism in turns leads to a more motivated self and an increase in productivity.
You are also much more likely to refrain from temptation while working in a garden office. With possibly just a laptop and a mobile phone for company, you are geared to work and less likely to play. Your home will once more become a place where you can relax and unwind, instead of playing that uncomfortable dual role of leisure area and work place. Once again, there will be a safe haven to which you can escape when required.
Many of the garden offices on the market today are relatively inexpensive, although this obviously depends on what size you choose and how many features you require. With your garden providing a picturesque setting all around you, a garden office is the ideal place from which to ply your trade as a home worker.
Whether you are starting up your business or broadening it you will certainly need finance in order to doing this. This is specifically pertinent to new businesses that are simply launching. There many avenues that you can approach in order to obtain this launch finance and there are many different types of it available to you; choosing the right finance that will benefit your business most is the essential thing.
There is a stating that states ‘it takes money to make money,’ this uses a lot to new business endeavors. For your company to become a success you will certainly need a huge quantity of cash to start off with that can be used to get your company set up. This money will be used to buy equipment, pay the rent on your business property, use your personnel and make sure that you have adequate stock to obtain your company going as well as being used to pay the very first couple of months of all your costs.
2 of the primary reasons lots of new businesses fail to get anywhere beyond the beginning point are due to inadequate company capital and bad management abilities, which is why raising money is so important in the early startup stages of business.
Some ways in which individuals choose to fund their business idea is using cost savings, but realistically very few of us have that sort of money stashed, which is why we need outdoors aid. You might opt to obtain money from buddies or household if they have the funds to assist you or you might take out a charge card for the specific use of moneying your company. All the financial options that are open to you can be divided into two areas, either financial obligation finance or equity finance. Financial obligation finance is identified as being money that is obtained from differs different facets. This is finance that is needed to be paid back.
Some examples of debt finance include:
All these are the loaning of cash in one kind or another and they will certainly need monthly repayments that will certainly have included interest. Lots of people nevertheless utilize their bank as the first call of acquiring start up finance despite the reality they are going to wind up paying even more refund.
There are downsides and benefits of using a bank loan to money a brand-new business idea. However the drawbacks of having a bank loan to fund your business launch far out-weigh the advantages. The advantage of using a bank loan for business finance consist of having the ability to arrange a payment vacation significance you just need to pay interest for a specific amount of time and you do not need to turn over a share of your earnings. The drawbacks however are that bank loans have stringent terms and can trigger cash flow issues if you are not able to stay up to date with your regular monthly payments. Likewise bank loans are typically secured versus assets and you might be charged if you choose you want to repay your loan before completion of your loan term.
The other kind of finance; equity finance, is frequently more ignored than it ought to be when in fact equity finance could be simply the answer that your business is trying to find. The primary forms of equity finance come from business angels and investor. Equity finance is money that is invested into your business in return for a share of business. With equity finance the benefits out-weight the disadvantages and equity finance is a lot more valuable to small businesses than bank loans are.
A few of the advantages of equity finance include your investor being committed to your company and desired tasks, they can bring useful skills, agreements and experience to your company and they can assist you with method and choice making as well as typically being prepared to invest additional funding as your business grows. Two of the main disadvantages of equity funding are that your company might suffer as you are hanging around securing your investor bargain and the investor will possess a share of your company.
The one point that you have to do when picking your business start up finance is to utilize a finance choice that is most matched to your company needs.